Privacy Policy
Last updated: 28 August 2026
About this policy
SD Fitness Coaching respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how SD Fitness Coaching collects, uses, stores and protects personal information when you visit this website, make an enquiry, communicate with us or use our coaching services.
For the purposes of UK data protection law, SD Fitness Coaching is responsible for the personal information described in this policy.
If you have any questions about this policy or how your information is handled, contact:
hello@sdfitness.net
Information we may collect
Depending on how you interact with SD Fitness Coaching, we may collect information including:
• Your name
• Email address
• Telephone number
• The coaching service you are interested in
• Information you provide about your fitness goals
• Messages and correspondence you send to us
• Booking, payment and coaching information if you become a client
• Information about your use of the website, including information collected through cookies and similar technologies where permitted
If you become a coaching client, we may also need to collect information relating to your health, injuries, medical conditions, exercise readiness or other information necessary to provide safe and appropriate coaching.
Health information is treated as sensitive personal information and will only be processed where there is an appropriate lawful basis and additional condition under UK data protection law, such as your explicit consent where required.
How we use your information
We may use your information to:
• Respond to enquiries
• Arrange consultations
• Provide personal training and fitness coaching services
• Manage bookings and client communication
• Personalise and review training programmes
• Maintain appropriate health and exercise-readiness records
• Process payments and maintain financial records
• Operate, secure and improve the website
• Comply with legal and regulatory obligations
• Send marketing communications where you have consented or where otherwise permitted by law
Submitting an enquiry does not automatically subscribe you to marketing communications.
Our lawful bases
Depending on the circumstances, we may process your information because:
• It is necessary to take steps at your request before entering into a coaching agreement or to perform an agreement with you
• We have a legitimate interest in responding to enquiries, operating the business and providing customer support
• We need to comply with a legal obligation
• You have given consent
Where we rely on consent, you can withdraw it at any time.
Enquiry forms and automated emails
When you submit an enquiry through this website, the information you provide is used to respond to your enquiry and may generate an automatic confirmation email to let you know that your message has been received.
Your enquiry may also be stored within Wix and received through authorised email accounts used by SD Fitness Coaching to manage enquiries.
Marketing
SD Fitness Coaching will not treat a general website enquiry as permission to send unrelated marketing emails.
Where consent is required for marketing, you will be given a clear choice about whether you would like to receive it and you can unsubscribe at any time.
Who we may share information with
We may use trusted service providers to operate the business, including:
• Wix, which hosts and provides functionality for this website
• Email and communication providers such as Google Workspace
• Booking or payment providers where applicable
• Professional advisers such as accountants or legal advisers where necessary
• Authorities where disclosure is required by law
We do not sell your personal information.
Service providers are only given access to information where reasonably necessary to provide their services.
International transfers
Some technology providers used by SD Fitness Coaching may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by UK data protection law.
How long we keep information
Personal information is kept only for as long as reasonably necessary for the purpose for which it was collected, including providing services, responding to enquiries, maintaining appropriate business records and meeting legal, accounting or regulatory requirements.
Information that is no longer required will be securely deleted or anonymised where appropriate.
How we protect your information
Reasonable technical and organisational measures are used to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to:
• Request access to your personal information
• Ask for inaccurate information to be corrected
• Ask for information to be erased
• Ask us to restrict how information is used
• Object to certain uses of your information
• Receive certain information in a portable format
• Withdraw consent where processing is based on consent
To exercise any of these rights, contact:
hello@sdfitness.net
Complaints
If you have concerns about how your personal information is being handled, please contact SD Fitness Coaching first so that we have the opportunity to address the issue.
You also have the right to raise a concern with the UK Information Commissioner’s Office.
Cookies
This website uses cookies and similar technologies. Some are necessary for the website to operate, while others may be used for functionality, analytics or marketing where you have provided the required consent.
More information is available in our Cookie Policy, and cookie preferences can be managed using the website’s cookie controls.
Changes to this policy
This Privacy Policy may be updated from time to time to reflect changes to the website, services or legal requirements.
The latest version will always be published on this page with the date it was last updated.
Questions about your privacy?
hello@sdfitness.net